Work the Funnel

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Spreadsheets Don't Have to Suck
Let's talk about how to make managing your marketing data in spreadsheets much less of a headache.
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Chantelle
Marketers Need Black Friday Deals, Too
A quick roundup, plus my favorite Black Friday campaign this year (you really need to see it)
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Chantelle
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The TikTok Issue
It took years for social media marketing to catch on. Now it feels like TikTok and digital ad chaos are rewriting the rules.
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Chantelle
You Need Smarter Customers
Underrated growth tactic: customer education. OK, maybe it’s not underrated. It’s just hard.
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Chantelle
Your Guide to Reddit for Marketers
Reddit might be my favorite social media platform. It can be incredibly useful, if you know where to look. So here are 4 tips to help you get started…
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Chantelle
You made me sad
Duolingo became the talk of the marketing world after their TikTok account grew by 40X in under 5 months. Plus a $6B+ valuation and a special place in…
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Chantelle
Pick a Side: Android vs. Apple
An example of a marketing campaign that channels negative customer emotions in a smart way.
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Chantelle
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