#16. Interview with Kim Kaiman, Music Marketing Executive
Framing Britney's Brand
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So excited to share today's content.
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I watched the Framing Britney documentary, and there were a lot of thoughts that ran through my mind. And I’m not going to go into most of those. But as a marketer, I also wanted to know more about one of the speakers — Kim Kaiman, who played a role in developing Britney Spears’ brand and marketing strategy.
Kim was a marketing manager at Jive Records and many other record companies during a period of time where labels had complete control over creating musical superstar brands.
(This was before Soundcloud, YouTube, TikTok, and other digital channels emerged as opportunities for aspiring artists to begin creating their own personal brand.)
She had a front row seat not only to the formation of Britney Spears’ brand, but also worked on marketing and branding for artists like Hootie & the Blowfish, Daft Punk, and others.
I reached out to Kim, and (miraculously) she agreed to speak with me!
We talked about a variety of topics, including:
The time she worked with Mick Jagger,
The campaign she enjoyed working on most,
What’s changed in marketing since then,
What it was like watching the development of Britney Spears’ brand,
And what she’d do differently today.
Phew! This newsletter was a lot more intensive than some of my others.
I edited the audio, made some videos, started a whole new YouTube channel. I have the whole interview up, and you're the first to hear about it.
So I really hope you enjoy!
There will be more bonuses that I share with only you as a subscriber to my newsletter (like snippets from the interview that were a little too spicy for general release), but I just wanted to make sure to get something out today as promised.
As a BONUS, don't forget to join the Clubhouse Marketing Meetup tomorrow, Monday, Feb. 15, at 9pm EST. A special guest will be joining (wink, wink).
Hopefully after getting this newsletter, you can guess who will be speaking. If not, the suspense ends tomorrow! So don't miss out.
Other Stuff I’ve Been Doing:
Super psyched to be included on this list of must-read marketing newsletters. Can't believe it, but I'm so grateful for the recognition. Hard work truly does compound if you don't give up!
Here's that YouTube channel I just launched. Not sure what else I'll post, but it's here if you want to SMASH that subscribe button. I'd appreciate any comments you could leave. It might offset some of the spam bots who are trolling me already. 😭😅
Oh yeah, and I started a new job! Lol some of you already noticed, but here are the details if you missed that announcement.
A few more interesting interviews are already in the works, so don't count me out just yet. There's plenty more time in 2021 for me to top this moment.
Stay tuned!
Ttyl,
Chantelle
Check out the whole interview, videos + transcript, take your pick. Click the button below!
Bonus: Stuff That Caught My Eye This Week
Social media influencers will soon have union protection thanks to a move by SAG-AFTRA to introduce an influencer agreement. It allows anyone who is paid to advertise products via their individual social media platforms to be covered by the union.
Google reports that marketers are starting to spend again. While spending on Google services, like paid online advertising, decreased at the start of the pandemic, the numbers are starting to rebound.
If you're into the stonks mania, here's some stock advice from Mia Khalifa. Because why not? (No, seriously. Get your stonk tips, and join Public while you're at it, if you're looking to move away from Robinhood.)
A great resource from the last speaker on the Clubhouse Marketing Meetups, marketing agency owner Ross Simmonds. It's a content distribution checklist. Admit it. We all need a reminder about distributing our content now and again.
The questions about Facebook ads and accuracy of targeting continue. Here's another commentary on the matter.
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