#21. Paid Ad Content That Works
Paid Ad Content That Works
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Hey there!
Over the past few months I've managed a few million in budget for digital paid media. It's a pretty tough landscape this year, as if it wasn't already full of challenges.
That's specially true this year with ad costs being way up thanks to more demand now that the economy is improving. Not to mention the introduction of iOS14.5 and other data-limiting measures.
With that said, when it comes to digital ads, especially on social media channels, you've got to have killer creative in order to minimize wasted spend and maximize your results.
So I've compiled some of the top things I've observed this year to help you get ahead. 👇
Don't Rely on Just Facebook & Google
To go a little deeper into the topic, here's a recent(ish) video discussion from the American Marketing Association Puget Sound chapter feat. SparkToro co-founder Rand Fishkin.
He talks about why (and how) to diversify your online advertising strategy to expand beyond just Google and Facebook.
Check it out >>
Forget Brand Storytelling
Slack doesn't sell a company chat app, it sells organizational transformation.
HubSpot also doesn't sell a CRM, it sells inbound marketing.
Airbnb isn't a marketplace for home rental, it lets you "Belong Anywhere".
Every great brand tells a brilliant story.
But is that actually true?
Here's a really interesting write up on finding the right story for your brand (and if you even need to make storytelling a priority to be successful).
Check it out >>
Happy Social Media Day!
A little something in honor of Social Media Day (which is today, if you aren't part of the marketing community on Twitter and didn't see the zillion posts about it).
Social media strategist (and Twitter empress) Jayde Powell wrote an article about the challenges of social media management and included quotes from some truly incredible professionals.
Check it out >>
That's all for this week, folks.
By the way, I'm redesigning my site. I'd love your opinion!
Also, if this was interesting I'd really appreciate it if you'd share this newsletter with others!
And as always, thank you for subscribing and reading my words. 🙏🌸
<3
Chantelle
Bonus Content
Community Building Strategy Beyond Social Media [Read Now]
How Spotify Uses Personalized Marketing as a Competitive Edge [Read Now]
B2B Advertising: 5 Tips To Improve Paid Ads, Conversions & ROI [Read Now]
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