#24. Influencers, CLB, NFTs, etc.
Influencers, CLB, NFTs, etc.
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Hi again!
It’s getting harder and harder to reach buyers.
Email service providers are releasing features to block metrics like open rate and engagement. (This year, Apple announced they’ll allow device users to shield activity from email senders.)
Digital advertising equals more expensive costs and limited performance data. (There's now up to a 3-day delay for metrics on Facebook ads to appear in reporting.)
And in-person events are still in a state of uncertainty, while virtual events aren’t getting the same levels of engagement they were last year.
For B2B, B2C, and D2C brands, influencer marketing has become a much more appealing option for reaching audiences.
Buyers already trust influencers they follow more than they do most companies. And influencers can create high-quality, UGC-style content that you can repurpose across numerous channels.
Here are some recommendations for free tools to help you start (or rev up) your influencer marketing program.
[Want full strategy tips PLUS the no-cost tools? Click here for the complete article.]
On to the tools! 👇
Freebies For Influencer Marketing
1. Facebook Brand Collabs Manager - Not sure if I’m the last one on the planet who found out about this, but Facebook is trying to make it easier to connect you with influencers on both FB and Instagram.
2. TikTok Creator Marketplace - But this one is brand new. TikTok also just introduced a platform for brands and TikTokers to sync up for collaborations. Be one of the first to get on board.
3. Influencer Marketing Hub - This platform offers a tremendous variety of tools, including estimating an influencer’s engagement rate, growth or earning potential, and number of fake followers.
4. Upfluence Free Influencer Analysis Plug-In - Upfluence has a complete influencer search database, but this Chrome plug-in lets you get basic analytics on influencer profiles as you search the web.
5. #paid Recommended Influencer Rates - Not sure what to pay for influencer campaigns? Here’s a general outline to use as a starting point. Be advised, these numbers do vary based on niche, type of content, etc.
6. Podbay - Interested in working with podcasters as part of your influencer strategy? Find the top podcast shows in a variety of categories or by searching keywords.
Certified Marketing Lover
Drake’s new album, Certified Lover Boy (or CLB as it’s been coined on social media), became the most streamed album in a single day on Apple Music and Spotify this week.
He broke his own record, as his previous album, Scorpion, held the crown before this.
You could be a fan or have no interest in his work.
What deserves recognition is his extraordinary ability to adapt his marketing strategy to the fast-paced speed of digital culture.
And he always achieves virality.
Here are a few lessons you can learn from Drake marketing tactics that you can add to your own brand’s digital strategy.
Check it out >>
Happy Social Media Day!
At 13 years old, Laya Mathikshara is one of the world’s youngest NFT artists. She’s also a growing expert on how to self-market using digital community strategy.
Laya taught herself how to create digital art during the pandemic, and then figured out how to sell the art as NFTs. She recently sold a piece of her work for 3 ETH (worth over $11K). She's earned over 11 ETH total for her work in just the past month alone (see image below).
She explained how she got started and how she uses Instagram to build her brand. The interview is live now!
Check it out >>
That's all for this week, folks.
No theme this week, but it's a holiday weekend in the US and I'm lucky I'm getting a bit of time away from the family to ship this at all.
As always, if you got any value from this, I'd really appreciate it if you'd share this newsletter with others!
Thank you for catching up with me yet another week. 🙏🌸
<3
Chantelle
P.S. I've launched a new Instagram to gather all the cool marketing examples I find and to share other useful content. I'd love to connect with you there!
Bonus Content
Specific advice on influencer marketing for B2B brands, with some great examples from successful online marketers. [READ]
Everyone's former favorite fleet-tweeter, Syed, has a newsletter coming soon, “The Real Minority Report.” Sign up to get on board before it launches. [SUBSCRIBE]
Here are some of the top social media marketing mistakes that too many brands make every day. [READ]
Are memes and social media reposts copyright infringement? Here’s an interesting review by a lawyer. [READ]
B2B marketing whiz, Jason, shared a story about the birth of his beautiful daughter and how one brand made the occasion even more special. Read about how brands can master the art of surprise and delight. [READ]
The team at Commerce Thread Collective put together a massive guide to ecommerce holiday marketing strategy that you should check out. [READ]
And a Fun Ad Campaign Throwback...
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