#26. Squid Game + Holiday Campaigns
Squid Game + Holiday Campaign Inspo
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Hi, thanks for joining me for another week!
I'm testing (yet another) format for the newsletter. Let me know what you think. I'll also be doing a series of A/B tests on things like subject line and graphics. I'll let you know what the test was this week in the next newsletter, as well as the results.
Let's get right to it:
Squid Game is massive right now. I compiled a ton of statistics on just how significant its impact is, and why you should pay attention to how Netflix is benefitting from a global content strategy. Read it here.
If you haven't firmed up your holiday marketing campaign plans, firstly, you're a little late. 😅 But I've got you covered. I compiled some fantastic B2C holiday campaign examples and also some B2B holiday campaign examples that you can use as inspiration.
Artificial Intelligence for Marketing & Sales: Are you interested in learning more on this topic? Here's a useful article to help you figure out how your business can expand your use of AI to gain more benefits right now.
Twitter thread alert! Shopify announced a new partnership with Spotify this week. It's just one of the many integrations they've recently released (TikTok, Walmart, Google Shopping are among the other new ones they offer). Here's a walkthrough of how Shopify is using partnerships to crush the competition.
But wait, there's more! Check out this week's bonus content, including job openings, podcasts and general randomness. 👇
Free Tool of The Week
It wouldn't be me if I didn't share a new useful (and free) tool I'd discovered with you. This week's feature is GoodUI. Do you want to know what kind of A/B tests companies like Google, Amazon and more are running?
Well you can scope out that valuable intel using this website.
A great way to gain ideas for what your company should be testing or areas to focus on to improve your marketing results.
BONUS: Screaming Frog, one of my favorite SEO tools, shared a walkthrough guide of how to create an automated report in Google Data Studio to give you valuable info on your website performance so you can catch any potential issues quickly.
Podcast Feature: Operationalizing Your Buyer Communities for Better Results
Marketing Job Opportunities
Senior Associate, Talent Marketing: The company is confidential, but it's one of the biggest providers of snacks and cereals and the name rhymes with Beneral Bills). Get more information or apply through The Mom Project. (You have to create an account to get more info.)
Search Engine Marketing Specialist (Mid-Level) & Digital Marketing Specialist (Entry Level): These are remote opportunities with Registrar Corp, a company based in Virginia, USA. The SEM Specialist role isn't listed on the website, but you can mention it to the recruiter if you're interested. For both roles you can apply here.
Director of Marketing Communications: A company called OpenMind is looking for someone to help build its marketing strategy and team. I'm not familiar with the company, but this role came my way, and I'm sharing in case you think it'd be a fit. Apply here.
Got an open role in your company that you'd like to share with a bunch of talented marketers? Feel free to send it my way, and I'll share it in future newsletters!
That's all for this week.
I work really hard to make content that you'll benefit from as a thank you for being a subscriber. I appreciate your support so much!
Chantelle
P.S. Would you do me a favor and forward this to one colleague you think might find some value from it?
P.P.S. Don't forget to connect with me on the new Instagram I launched to share cool marketing campaign examples more regularly. Comment on my recent post with 🚀 and I'll be sure to follow you back, too.
Some Parting Words...
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