#27. AI for Marketing + Cool Celeb Influencer Campaigns
Brands ❤️ Celebs.
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Another celeb promo for McDonald's, and perfectly timed to coordinate with rise of the Queen of the Commercial Holiday Season. Are you planning on ordering from the Mariah Menu?
Hello!
This will be a shorter newsletter than most. I'm busy working on some bigger content pieces while also settling into my new world as a self-employed marketer. It's a lot more paperwork than I anticipated!
Something you might have missed: I tweeted a list of marketing tools that let you take advantage of the benefits of artificial intelligence. I also previously published an article on the variety of ways that AI-powered tech is already making waves for marketing.
And a lot of others in the online marketing community have been creating and sharing incredible work, so make sure to scan through this issue to check it out.
[Want to skip this newsletter and go check out some of the helpful content and lists I've released in weeks past? Click here for the library of articles.]
More content below! 👇
New Podcast Episode: The Intersection of Community, Social Media & Artificial Intelligence
Listen to tech founder & AI pioneer Kate Bradley Chernis talk about how AI is changing social media. >>
BTS x Hyundai? Tony Hawk x MasterClass? T Swift & Keds? Brands ❤️ Celebs!
I've been seeing celeb after celeb pop up with unexpected brand partnerships, and so I decided to start highlighting some of the more interesting recent ones I've seen.
This will be a series, but I figured I'd kick this off after last week's Tim Hortons announcement of the new Timbiebs menu item and McDonald's big win with Mariah Carey.
Check this out, and let me know your favorite brand-celeb partnership of 2021 so it can be featured later in this series!
Which brand-celeb partnerships did I highlight this time? >>
That's it for now!
Next newsletter, I'll be sharing a list of acquisition channels other than FB and Google that you can try out. I'll also be talking about how to get better analytics for your social media and acquisition channels.
Until next time!
Chantelle
P.S. If you like some of the specific examples of ads and marketing I've shared on LinkedIn or Twitter, you should definitely check out this new Instagram. It's like a massive swipe file of the best and most clever brand moves from the 20th century to the present.
P.P.S. I'm still planning on conducting an A/B test with every newsletter issue and sharing the results in the following edition. Check back next time for results of the first one!
Bonus Content
ICYMI: Here's a mega-list of free SEO tools. Trust me, you'll find something new here to help you increase your website traffic. [READ MORE]
Interview with former TikTok marketer Chauntelle Lewis: career advice and much more. [READ MORE]
If you're a marketer who's tired of echo chambers, success stories, and events being a popularity contest, you might want to check out the upcoming marketing conference from Paperflite - UNMUTE 2021. [READ MORE]
If you like tweets, threads and hot marketing trends, here's a newsletter that just launched from marketer Jelle Postma. [READ MORE]
If you didn't know, I'm somewhat of a gamer. Marketing mentor and international editor at Adweek David Griner published this cool article on the awesome new marketing campaign for Halo Infinite. [READ MORE]
And a Fun Marketing Example...
Oatly just continues to impress us all with their witty brand voice.
Click the buttons below to share a smile.